During my packaging class, the goal was to design a starter kit featuring three essential items for graphic designers. I chose matcha as the focal point, believing that every designer benefits from the steady and calming energy it provides. My kit includes a tin of high-quality matcha, a bamboo matcha whisk for preparation, and a to-go mug—perfect for fueling creativity on the go.
The project began with the inspiration to create a brand and logo tailored specifically to designers, rather than exclusively targeting matcha drinkers. Over the span of three weeks, I developed the concept through a progression of lo-fi to hi-fi prototypes, culminating in polished digital mockups.