Logo Sketches
Exploring multiple concepts through hand-drawn sketches. This allowed me to experiment with different shapes and letterforms to capture the brand's essence. From bold geometric designs to softer curves, each iteration focused on conveying movement, energy, and recognizability.
Logo Digital Concepts
I moved to Adobe Illustrator to digitize the designs. This process involved refining shapes, adjusting proportions, and experimenting with typography and color to create a polished, professional logo.