Branding / UX

POC Sweden AB Identity Redesign &
Brand Guideline

Overview

In my branding class, I redesigned POC Sweden AB's logo and created a cohesive brand guideline with
a refreshed color scheme and design elements.
Drawn to POC’s focus on athlete safety and innovation,
I showcased the redesign as an interactive website, reflecting their mission to protect lives
and inspire athletes.

In my branding class, I redesigned POC Sweden AB's logo and created a cohesive brand guideline with a refreshed color scheme and design elements. Drawn to POC’s focus on athlete safety and innovation, I showcased the redesign as an interactive website, reflecting their mission to protect lives and inspire athletes.

In my branding class, I redesigned POC Sweden AB's logo and created a cohesive brand guideline with a refreshed color scheme and design elements.
Drawn to POC’s focus on athlete safety and innovation, I showcased the redesign as an interactive website, reflecting their mission to protect lives

and inspire athletes.

Approach

I started with a design brief to explore POC’s core values, history, and audience, laying the groundwork for the redesign. Using Adobe Illustrator, I created a logo that aligned with the brand’s identity and mission. Adobe Photoshop helped me craft mockups, showcasing the logo in real-world contexts.
Lastly, I used Adobe XD to design the brand guide as a modern, interactive website.

I began the project by crafting a design brief to understand POC’s core values, history, and target audience. This research served as the foundation for the redesign. Using Adobe Illustrator, I reimagined the logo to better align with the brand’s identity and mission. I then utilized Adobe Photoshop to create mockups, bringing the brand to life through real-world applications. Finally, I designed the brand guide as a website prototype using Adobe XD, ensuring a cohesive and modern representation of the new visual identity.

I started with a design brief to explore POC’s core values, history, and audience, laying the groundwork for the redesign. Using Adobe Illustrator, I created a logo that aligned with the brand’s identity and mission. Adobe Photoshop helped me craft mockups, showcasing the logo in real-world contexts. Lastly, I used Adobe XD to design the brand guide as a modern, interactive website.